In plain English. Essential storage keeps the site working and remembers your choice. Analytics and the LinkedIn tag are switched off until you allow them, and you can switch them off again whenever you like.
1. What cookies are
Cookies are small files a website stores in your browser. Similar technologies, such as local storage, work the same way. The law treats them alike, so this page covers both.
2. Essential: always on
These are needed for the site to work or to do something you asked for, so they do not need consent.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
| tsa-consent-v1 | This site (local storage) | Remembers your cookie choice | 12 months |
| __Host-f5s | This site | Keeps you signed in to your F5IVE account, only if you sign in | 30 days or until you log out |
| f5ive_quiz_results | This site (session storage) | Holds your F5IVE Score for the results page and the Identity Profile | Until you close the tab |
| Saved Identity Profile | This site (local storage) | Lets you return to the profile you took, on your device only | Until you remove it |
| __cf_bm | Cloudflare | Protects the site from bots and abuse | 30 minutes |
3. Analytics: only with consent
Google Analytics 4 tells us which pages are visited and how, in aggregate, so we can improve them.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors | 2 years |
| _ga_3WJHZYMBLF | Google Analytics | Keeps track of a visit | 2 years |
4. Marketing: only with consent
The LinkedIn Insight Tag tells us whether people who saw our LinkedIn adverts went on to visit or sign up. LinkedIn sets these cookies on its own domain.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
| li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory, li_gc | Advert measurement and browser identification | Up to 2 years |
We do not use any other advertising, retargeting or cross-site tracking cookies.
5. Changing your mind
Use Cookie settings, at the foot of every page, to switch analytics or marketing on or off. If you switch something off, we remove the analytics cookies this site set and stop loading the tags. You can also clear cookies in your browser settings.
Questions: F5ive@thestoicarchitect.com. More on how we handle personal data is in the privacy policy.